GGA International

Product Range

Four varieties, four processes, one standard.

Nobody orders "Basmati". They order a variety, a process, a grain length and a tolerance sheet. This page is that conversation, written down.


How It Reaches You

One grain, three ways to buy it

Everything on this page — every variety, every grade, every pack format — is the same underlying catalogue. What changes is whose name ends up on the bag.

Our Brands

Shaan-E-Taj and Kohira — a finished, already-branded product ready to stock. No artwork, no minimum-per-SKU commitment on your end.

Meet our brands

Private Label

We mill and pack to your specification, under your name. Your brand, our mill, no minimum term.

How private label works

Bulk & Spec

Straight commodity trade — variety, grade, quantity and destination. No branding either side, priced on spec.

Request a specification sheet

Processing Grades

What the process does to the grain

Two lots of the same paddy can arrive as very different rice. The variety sets the aroma and the potential length; the process decides how the grain behaves in the pot. Choosing the wrong grade for a market is the most common and most expensive mistake in a first order.

What the process does to the grain
RawDehusked and milled from aged paddy, with no heat treatment at any stage.The most fragrant and the most delicate. Greatest elongation on cooking, least tolerance for rough handling.Traditional retail, Gulf households, premium private label
SteamPaddy is steamed and dried before milling. No soaking, so no change of colour.Firm, separate, forgiving. Holds its length under commercial cooking and stays white.Foodservice, HORECA, retail wanting a white grain
SellaPaddy is soaked, pressure-steamed and dried before dehusking — parboiling proper.Hard and non-sticky, close to impossible to overcook. Nutrients driven out of the bran into the endosperm.Biryani houses, catering, high-volume Middle East and Africa
Golden SellaParboiled on a longer steam cycle, which sets the natural amber colour.The most robust grain we ship. Highest resistance to breakage in bulk cooking and re-heating.Institutional catering, buffet and quick-service supply

Varieties

The four varieties

Each is milled to any of the four grades above. Card figures are for the milled product at despatch, not at intake.

1121 Steam Basmati

Renowned for its extraordinary grain length and distinct aroma after cooking.

Length8.35mm
GradeSteam
Packing5 / 10 / 20 / 25 kg

1509 Sella Basmati

Versatile parboiled grain offering exceptional nutritional value and non-stick texture.

Length8.40mm
ColourUniform golden
Packing5 / 10 / 20 / 25 kg

Traditional Basmati

The original heirloom variety with unmatched fragrance and authentic taste profile.

Length7.40mm
GradeRaw
Packing1 / 5 / 10 kg

Pusa Golden Sella

Carefully parboiled for a beautiful golden hue and superior grain separation.

Length7.50mm
ColourLight golden
Packing10 / 25 / 50 kg
Average grain length, by variety
1121 Steam Basmati8.35mm
1509 Sella Basmati8.40mm
Traditional Basmati7.40mm
Pusa Golden Sella7.50mm

Retail & Bulk Packs

Packaging formats

Retail packs are printed to your artwork; bulk packs ship plain or stencilled. Every format below is available across all four varieties and all four grades.

Pack formats and materials
Retail1 kgBOPP laminate, vacuum brickSupermarket shelf, premium private label
Retail5 kgBOPP laminate, non-wovenThe volume retail pack in most markets
Retail10 kgBOPP laminate, non-wovenFamily and ethnic retail
Retail20 kgNon-woven, PP wovenCash-and-carry, small foodservice
Bulk25 kgPP woven, juteFoodservice, catering, repacking
Bulk50 kgPP woven, juteInstitutional supply, bulk import

Container loading

Loadability depends on pack size and whether the container is floor-loaded or palletised — tell us your pack format and destination and we'll confirm the numbers for your order.

Ready for a specification sheet?

Request a Specification Sheet
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